The extension of the agreement will see customers benefit from two of the largest automotive after-market brands
Based on the agreement, Castrol lubricants will be recommended and sold under the Bosch Car Service network in the UAE. Customers to the workshops within the network will also benefit from joint brand activities, including promotional campaigns, digital activities, training, as well as finance and efficiency solutions.
“As a leading global automotive supplier, Bosch has successfully offered high-quality automotive products and services for workshops and drivers for many decades. Together with Castrol, we aim to bring vast experience from two leading brands to better serve our customers within the region,” remark Arda Arslan, Regional Vice President at Bosch Automotive Aftermarket Turkey, Iran and Middle East.
“The combination creates additional opportunities for our workshop partners to drive profitable growth through being able to offer their customers the very best in lubricants, parts and technical service excellence,” commented Robert Gerritsen, General Manager, Castrol Lubricants.
With more than 15,000 partner workshops in more than 150 countries and 56 existing Bosch Car Service (BCS) workshops within the UAE, Bosch is the largest brand-independent service network in UAE, with plans to expand throughout the Middle East, a press statement concluded.
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