Company recognized for popularising the all-in-one solution in UAE
Al Masaood Tyres, Batteries, and Accessories (TBA) Division was presented with the “Global Mobox Award” by Bridgestone, for the successful launch of the Mobox solution in Abu Dhabi and Al Ain. Al Masaood TBA had officially launched Mobox in 2021, becoming the first to market its services outside Europe.
The ceremony was held in Paris, where Christophe de Valroger, VP, Retail Bridgestone EMIA, honoured Salah Adib, General Manager, Al Masaood TBA Division, for being the first partner to offer their solutions in the Middle East and Africa (MEA) region.
The event was also attended by Sonia Touffut Ben Rhouma, Managing Director of Bridgestone EMIA, Samuel Massard, Branch Manager of Bridgestone GULF and PAF Regions, Christian Choppin de Janvry, Head of Business Development, Bridgestone EMEA Mobox, and Eric Terefenko, Group President of Speedy, a retail business owned by Bridgestone.
“This prestigious award is a testament to our sincere efforts to provide convenient solutions and services for our customers’ automotive needs,” remarked Salah Adib, General Manager, Al Masaood TBA Division.
The launch of Mobox was aimed at reducing the possibility of unexpected bills by offering a monthly payment scheme for tyres. It is designed to reduce the cost and inconvenience of vehicle maintenance. Bridgestone pioneered Mobox in early 2018 in France and then expanded across other European countries such as Spain, Germany, Italy, and the UK.
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