Partnership with SAP will offer real-time solutions
Gulf Craft recently announced a strategic digital transformation partnership with global technology company, SAP, which will revolutionise the experience of its customers all over the world. The partnership will support the on-going expansion of Gulf Craft across the world.
The digital transformation will include the implementation of new systems and processes that will drive the brand’s innovative approach to boat and yacht manufacturing – from prototyping, to production and delivery of the vessel to the owner, the company said in a press statement.
“With the addition of customers from different parts of the world, the digitalisation will help unify our sales, project management, manufacturing and procurement functions on one real-time digital platform. This will contribute significantly to enhancing our operational and resource management efficiency,” observed Talal Nasralla, CEO, Gulf Craft.
As part of the first phase of digital transformation, Gulf Craft will deploy the RISE with SAP that includes and supply chain solutions running on the Microsoft Azure cloud.
In the second phase, SAP Ariba digital procurement solutions and the SAP SuccessFactors human experience management suite will be rolled out.
“By adopting SAP’s real-time solutions, Gulf Craft can drive innovation to optimise its operations, costs, and customer experiences, and fuel its global growth strategy,” asserted Zakaria Haltout, Managing Director, SAP UAE.
Founded in the United Arab Emirates in 1982, Gulf Craft has three facilities in the UAE and the Maldives and has a manufacturing capacity of 200 boats per year.
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