The partnership with Bayt Alebba is a decisive, strategic move by the leading brand to reinforce its presence in the Kingdom
As part of its ambitious growth strategy in the Kingdom of Saudi Arabia, GROHE has partnered with the long-established Bayt Alebaa to showcase its latest breakthroughs, thereby reiterating its commitment to Saudi Arabia’s Vision 2030, the strategic framework for commercial growth and transformation, and contributing to its vibrant economic diversification.
GROHE, one of the global leaders and high-profile brands to reckon with in complete bathroom and kitchen fittings, has now forged a unique relationship with Bayt Alebaa, Jeddah, the Kingdom’s go-to destination for ceramics, marble, kitchens and sanitaryware—the largest ever showroom of its kind in the Kingdom. This is the first-of-its-kind showroom featuring GROHE’s exquisite designs, innovative sustainability solutions, and advanced technology.
The partnership with Bayt Alebba is characterized as another strategic move by GROHE as it consolidates both its presence and business involvement in the Kingdom. The showroom will display and highlight GROHE’s GET collection of faucets and many other of its iconic products and accessories available exclusively at Bayt Alebba.
Access to the GROHE range
In addition, consumers and businesses in the Kingdom will have access to GROHE’s comprehensive range of bestselling bath and kitchen solutions that have been specifically designed to meet sustainability and design standards, with their contemporary design and future-oriented functions.
“We are delighted to announce our partnership with Bayt Alebaa in Jeddah, which will enable our customers to experience the beauty, elegance and cutting-edge innovation that defines GROHE’s products. Saudi Arabia’s rapid economic progress is spurred by new projects in real estate, hospitality, and public infrastructure,” affirmed Fawzi Dernaika, Leader, KSA & LIXIL EMENA.
“We are proud to support this strategic growth with a strengthened product portfolio for consumers as well as the commercial and residential sector, which will be showcased in Jeddah. Our vision is centered on delivering smart and some of the most innovative solutions for our customers in the Kingdom and beyond,” he further asserted.
Also present on the well-attended occasion were Shuja El Sibai, Trading Manager, Bayt Alebba; Ali Ragheb, KSA Activation Manager-LIXIL EMENA and Gita Ghaemmaghami, Leader Communications and CR MENA, LIXIL EMENA.
Following the launch of GROHE’s partnership with Bayt Alebba, many Saudi consumers can now enjoy access, up close and personal, with GROHE products that champion sustainable and responsible water consumption, a press communique stated.
Championing sustainability and zero emissions
GROHE’s Saudi expansion is also aligned with the Kingdom’s key objectives in Saudi Vision 2030 to reach net zero emissions by 2060 through new investments in energy and water conserving technologies.
GROHE’s range of products offers contemporary designs adapted to suit modern lifestyles and sustainability demands – such as touchless faucets that can reduce water consumption by up to 70% and contribute significantly towards green accreditation. In the last ten years alone, GROHE has received over 300 design and innovation awards as well as several top rankings as one of Germany’s most sustainable large brands.
Prominent global brand
GROHE is a leading global brand for complete and durable bathroom solutions and kitchen fittings in 150 countries. Since 2014 GROHE has been an eminent part of the strong brand portfolio of LIXIL, the Japanese manufacturer of pioneering water and housing products.
Focused on customer needs, GROHE creates dependable, intelligent, life-enhancing and sustainable product solutions that offer relevant added value and bear the ‘Made in Germany’ seal of quality, R&D and design—attributes that are firmly anchored and ingrained as an integrated process in Germany.
Bayt Alebaa is a specialized Saudi Arabian company that provides high-quality cladding and finishing solutions since the mid-eighties. The range of products offered by Bayt Alebaa to customers includes sanitary ware, ceramic and porcelain, Italian kitchens, decoration, parquet, wallpaper, installation materials, all under one roof, across its showrooms in the Kingdom.
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