Terra launch aligns with MENA’s sustainable economic growth strategy
TERRA TECH (Terra), the MENA region’s first B2B micro-mobility tech start-up will introduce its fleet of electric motorbikes with a swap and drive operations model for the region’s growing business landscape, whilst considering environmental impact, the company announced via a press communique.
Established in 2021 as Dubai International Financial Centre (DIFC) company by serial entrepreneur Husam Zammar, Terra is the groundbreaking project that he has worked towards his entire career to date.
Having developed an energy-efficient motorbike combined with a first-of-its-kind swap and drive subscription model in the region, Terra is piloting in the UAE, engaging with leading private enterprises contributing to the country’s thriving economy.
Combined with corporate bike rentals, Terra’s ‘Smart Swapping Stations’ will be set up across the country allowing drivers to book and switch bike batteries through the platform’s mobile application.
The solution enables companies to diligently decrease their carbon footprint with reduced carbon dioxide emissions. At the same time, time efficiency, cost/overhead reduction, driver tracking, and limitless range improve operational efficiency, the press statement continued.
‘With a business mission centered around revolutionising the standard transportation system towards sustainable and innovative mobility, Terra’s electric motorbike fleet is a solution to the rising use of its petrol-fueled counterpart enabling progress and changing one motorbike at a time,’ affirmed Zammar, CEO & Founder, Terra.
Want to stay updated on the latest industry news and trends? Subscribe today to receive your monthly news highlights directly in your inbox!
