Spinneys is the first retailer to partner with RECAPP
RECAPP, Veolia’s digital recycling solution for individuals and businesses, has forged a new partnership with locally owned supermarket Spinneys to offer shoppers incentives for returning recyclable items such as plastic bottles, metal cans, and tins to its stores, it was revealed in a joint press communique.
The partnership, which makes Spinneys the first retailer in the UAE to partner with RECAPP to provide in-store collection points, is aimed at making recycling in the country more effortless, sustainable and rewarding.
Moreover, the initiative seeks to generate valuable data on the volume of materials returned for recycling, which will help better understand the future recycling solutions needed in the retail industry.
The project shoppers to return their used plastic bottles and metal cans and tins to recycling bins at participating Spinneys stores. From there, the waste will be sent to local manufacturing facilities, inspected, and industrially cleaned, ready to be reused and made into new materials, including cushions and quilts.
“As part of our collaboration, RECAPP has already started collecting all kinds of plastic bottles, metal cans, and tins from Spinneys,” remarked Jérôme Viricel, General Manager, RECAPP at Veolia Near & Middle East.
“This partnership with RECAPP is a perfect example of how we can do better, together to help save our planet,” commented Sunil Kumar, CEO, Spinneys UAE, Sunil Kumar.
Want to stay updated on the latest industry news and trends? Subscribe today to receive your monthly news highlights directly in your inbox!
