Saudi Arabia remains UD Trucks’ biggest market in the region
UD Trucks has announced sales growth in the MEENA (Middle East, East and North Africa) region of approximately 30 percent in 2021, continuing an upwards trend for the brand, which had experienced 6 percent growth in the previous year, it was revealed at a recently convened press conference.
The Japanese commercial vehicle manufacturer recorded an increase in sales in most markets, including Saudi Arabia, the United Arab Emirates, Qatar, Pakistan and several countries in East Africa.
All-round growth
UD Trucks’ flagship market, Bahrain, saw an increase of around 40 percent, reinforcing the brand’s number one status in the country. The trucks brand also saw an increase in sales by about 30 percent in Qatar. Sales also grew in Saudi Arabia, which is UD Trucks’ biggest market by volume, by 24 percent. The UAE, which hosted the regional launch of the brand’s Euro 5 models, registered an increase of 22 percent compared to 2020, the manufacturer said in a press release.
The growth is a result of a collaboration and coordinated efforts by UD Trucks and its partners throughout the region and their joint focus on supporting UD customers. The brand’s well-built and robust products, the introduction of the Euro 5 range and upgrades to the Euro 3 line-up, a strong retail network and partnerships, and the impact of its ‘Better Life’ strategy, have all played significant roles in the company’s success.
UD Trucks’ widest-ever range, which covers almost all segments in the heavy-duty and medium-duty truck sector, and the nature of the brand’s product portfolio have also been crucial factors in this growth.
Upgrade
An important factor in the Japanese brand’s expansion has been the introduction of upgraded Euro 3 models as well as the brand’s new Euro 5 range of its popular Quester and Croner trucks. The launch of the Euro 5 models is a result of UD Trucks’ strategic vision and objective to ensure peace-of-mind for its customers by allowing them to better prepare for running more environmentally friendly fleets as new regulations are introduced across the fast-developing region.
The new range reduces nitrogen dioxide emissions by about 43 percent compared to Euro 4 models, while providing an enhanced driving experience and safety. The upgrades to the Euro 3 trucks are centred around creating a more driver-centric experience.
Similar upgrades were also made to the Euro 5 range, including a new instrument cluster, the ESCOT automated manual transmission, body builder module and the UD Trucks Telematics Services.
‘Better Life’ Strategy
2021 was also the year that saw UD Trucks implement its ‘Better Life’ strategy. The strategy has allowed the truck brand to demonstrate its commitment to providing sustainable logistics solutions and to delivering a better life for both people and the planet. This strategy reflects UD Trucks’ objective to becoming a Japanese leader of sustainability in the industry. “The resilience our brand showed in 2020, built around a consistent and comprehensive strategy and supported by our strong regional partners, provided a solid platform for us to build on in 2021. Registering about a 30 percent sales increase in one year is a remarkable feat,” commented Mourad Hedna, President, UD Trucks, MEENA.
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