New agreement strengthens Caltex lubricants’ growth and presence in the region
Chevron Brands International (Chevron) and AFAL Manufacturing Limited (AML) of the Tristar Group have signed a long-term license agreement encompassing production, distribution, and marketing of CaltexTM lubricants in Kenya, Uganda, Tanzania, Rwanda, Burundi and Democratic Republic of the Congo (DRC).
With the signing of this agreement, Chevron has strengthened its already growing presence in East Africa and entrusted its operations to AML as a licensee. Caltex branded lubricants have been available in East African countries since 2013 through a distributor agreement with Africa Fuels & Lubricants Ltd (AFAL), also of the Tristar Group.
Chevron will provide its world leading technology, and AML will blend, market, and distribute Caltex branded lubricants through its extensive network. The relationship seeks to leverage the synergy of Caltex’s strong brand strength and AML’s extensive market reach to successfully carve out a share in the competitive East Africa lubricants market.
“Chevron has a history in East Africa spanning seven decades and we have collaborated with AFAL since 2013. This new agreement also includes lubricants blending options for future expansion,” remarked Douglas Rankine, GM Middle East & Africa-Fuels & Lubricants.
“We are confident that local blending is a move in the right direction for this business to remain competitive, and we will spare no effort to strengthen the position of the Caltex brand in East Africa,” asserted. Eugene Mayne, Tristar Group CEO.
With this strategic relationship, Chevron and the Tristar Group are investing more towards meeting an ever-growing demand for Caltex branded lubricants, which cover the consumer, commercial and industrial sectors across the East African region.
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